Our Staff

Dr. Morgan Poncy, Medical Director

After graduating from the University of Miami School of Medicine, Dr. Poncy completed his internship and residency at Jackson Memorial Hospital in Miami. While continuing his private practice, he co-founded Sunrise Detox in 2004 with Jeffrey Gorin and Tim Doran. Seeing the need for a private inpatient detox, Dr. Poncy became one of the first physicians in South Florida licensed to administer Suboxone and has detoxed over 2500 patients with this revolutionary medication. No single physician has treated as many patients with Suboxone in the United States. He has become a recognized resource among peers for his dedication to his patients with addictions.

Mr. Jeff Gorin, Clinical Director

In 1994 Jeff became a Counselor with Hanley Hazleton. In 2000, he received a Masters of Science in Applied Addiction and opened his private practice. On July 21, 2004 Jeff was instrumental in the opening of Sunrise Detoxification Center, LLC as a Co-Founder and is the center’s Clinical Director. Mr. Gorin holds certificates with the State of Florida and NAADAC.

Linda Burns, Director of Nursing

Linda is a certified addictions registered nurse with 15 years of progressive diversified experience in the behavioral health field. She spent nine years as the Director of Nursing for Universal Health Services in Pennsylvania providing management, training, direct patient care, JCAHO preparation, and various operational duties. In 2004, Linda relocated to Florida and joined Sunrise Detoxification Center. She has attended Delaware County, Penn State, and St. Josephs University. Linda’s many accomplishments include the development of innovative treatment protocols, staff training programs, and the development and implementation of tools to effectively monitor and insure quality care for patients. Mrs. Burns continues her training through workshops and seminars with a focus on new clinical and pharmacologic treatment modalities specific to substance abuse.

Ira Levy, National Marketing Director

Mr. Levy began his career in this field in 1992 working as a mental health tech. He has also worked as admission coordinator for National Recovery Institute. In 1996 he became the National Marketing Director for Focus Health care over seeing four hospitals throughout the country. After leaving Focus in 2001 he has worked as a consultant for various treatment centers. In 2004 he joined Sunrise Detox where today he works as a liaison between EAP's and treatment centers in finding the appropriate level of care. Over the past fifteen years he has become one of the most recognized faces in the treatment industry.